WINNER PUBLICS CHOICE Synthetic Truths

Team: Muskan Jain, Andrea Bijen, Birgitte Nielsen, Naana Yaa Gyamea Kumah, Edmund O. Ukaegbule en Mohammad Reza Foroutan

Can you believe everything you see now? 
From AI-generated images to audio to deepfakes.

We are in an era where AI is transforming the media landscape and media production is more of a digital than a physical process. From anywhere and anytime, anyone can create media content using AI tools and technologies. How can we leverage creativity, AI tools and collaboration while being responsible?

Synthetic Truths are a group of Digital Transformation trainees from the Digital Society School of HvA. They want to explore the best and worst practices or approaches for co-creating amongst stakeholders with synthetic media, dive deep to understand how media literacy can support co-creation in synthetic media use and gain knowledge on responsible and ethical considerations on synthetic media usage.

📢 Prepared, capture the moment, and let the show begin!
They are presenting their project at the Digital Society School Showcase on 24th January 2024 🌻 at Amsterdam University of Applied Science 🇳🇱

🏫 Their team is excited to present their project, a collaborative effort with VPRO Medialab 📺 , NPO Innovatie 📰, and Nederlands Instituut voor Beeld en Geluid Geluid. This showcase marks the culmination of five months of dedicated hard work, research, workshops, discussions, and brainstorming. 💫

Under the guidance of their transformative leader, 👩🏻‍🏫 Andrea Bijen 🇳🇱, their diverse team, comprises of a Sustainable designer Birgitte Nielsen 🇩🇰 , Research Analyst Naana Yaa Gyamea Kumah 🇬🇭, Cloud engineer Edmund O. Ukaegbule 🇳🇬 , AI expert Mohammad Reza Foroutan 🇮🇷, and an animator 🇮🇳. They have been tirelessly developing a framework for the responsible use of Artificial Intelligence in media broadcasting within the Netherlands. ⭐ 🤖

🧗🏼 These past five months have been an intense period of growth and learning. They have not only evolved as Transformation designers but have also upskilled ourselves to become collaborative team players. Starting as strangers on day one, They have transformed into a close-knit team 🧵

Considering the omnipresence of media in our lives, we consume and create more content than ever before. Nowadays anyone can edit and publish a TikTok video, produce music on a laptop, or enhance photos with creative filters using a mobile app. This revolution in content creation is powered by one key element – synthetic media, generated with the help of AI algorithms. 

These AI-driven technologies have reached a point where they can create text, images, voice, and video content with such fidelity that it is often indistinguishable from reality. Media is no longer just about representing reality; it is now capable of generating and altering it, opening new possibilities for real-time inclusion, adaptation, and manipulation of stories. 

This democratisation of media production allows everyone, from hobbyist creators to professionals, to explore and contribute to content creation in innovative ways. But as we embrace synthetic media and AI-assisted content creation, it also brings a responsibility to be transparent about the origins of these ‘unreal’ stories. 

🌐 Visit their project page at - https://digitalsocietyschool.org/project/synthetic-truths/

#DigitalSocietySchoolShowcase hashtag#SyntheticTruths hashtag#CoCreationRevolution

Faculty: Digital Media and Creative Industries